Menü
Nice to meet you, I’m Minerva. I lead the co-creation and testing team at HYVE, where I spend my time finding out what people actually need. You’ll find me doing qualitative research and UX testing, leading co-creation workshops and strategic foresight processes– and the rest of the time, probably with a pen in my hand: scribbling, illustrating or visualising concepts.
In short: I’m passionate about seeking great and meaningful experiences shaped around and for users and the planet.
CX design & research
co-creation & ideation
workshop moderation
illustration & visual recording
coffee enthusiasm
Understanding users is one half, supporting people to act on it is the other. At HYVE, I conceptualise and moderate co-creation and ideation workshops, and I lead strategic foresight processes, building future scenarios with clients and translating them back into decisions for the present.
Beyond this work, I give talks and explore how to develop my toolbox further. At the PUSH UX 2023 conference for example, we presented a digital toolkit that maps the options and guides in the process of finding the right UX testing method. More on this here.
After having been and worked in different places, I found that what drives me is trying to grasp what makes good CX: Exploring and defining user experiences. That’s why architecture and industrial design felt like a natural path, just changing the scale.
since 09/2019
Teamlead Co-creation & Testing | UX researcher & designer
HYVE Innovate, Munich
since 2018
Freelance design work: Illustration, animation, visual recording
2018 – 2019
Collaboration project with
Philips Design, Eindhoven
2017 – 2018
Co-Chief of Graphics of UNiD magazine
Industrial Design magazine, TU Eindhoven
throughout 2014 – 16
Parttime at the planning and building department
Ludwig-Maximilians-Universität, Munich
German
Spanish
English
Portuguese
Dutch
French
Latin & Ancient Greek
2019
FRANK at TEI conference
Winner of ‚Award for best implementation‘ and winner of atttendees choice
Tempe, Arizona, US
2018
Exhibition of volo in museum
Museum TwentseWelle
Enschede, The Netherlands
2017
Exhibition of volo at the Dutch Design Week
Eindhoven, The Netherlands
2014
1st prize state wide competition ‚Drink water with confidence‘
APCOR, AND and ERSAR
Portugal
2016-2019
M.Sc. Industrial Design
TU Eindhoven, The Netherlands
/ Part of the Honors Program
/ Graduated cum laude
2011 – 2015
B.A. Architecture
TU Munich, Germany
2013-2014
Study year – Architecture, Industrial Design
Universidade de Lisboa, Portugal
Just drop a line!
Happy to talk about design, possible collaborations or sharing a cup of coffee.
© minerva loos | 2026 | mail@minervaloos.com